Real Estate Odors Hinder Sales

The latest research surveyed 1000 home buyers and found that about 43.1 percent made a decision to make an offer (or not) within the initial 5 minutes of viewing a property.

Every one knows that first impressions are a huge factor in -.  A recent study found that families looking to buy a new home often make up their mind (positively or negatively) in the first five minutes of the visit.

“The latest research surveyed 1000 home buyers and found that about 43.1 percent made a decision to make an offer (or not) within the initial 5 minutes of viewing a property.

The research conducted for Harron Homes, a real estate developer, also lists things that turn on (or off) a buyer at the 3 different stages – viewing online, looking at the property from the outside, and seeing the inside of the property.”  Link

And, the reason for  a “Turn Down” of the new home could be any of a dozen reasons, but consider that one of the most primitive senses is smell, and it can evoke a variety of innate responses that cannot be easily put into words.

Bad smells can evoke old memories, warnings that things are unclean and unhealthy, or simply be a “turn off”.

To counter this problem, real estate agents have been taught to bring in “warm cookies” that are offered to visitors in an innocent manner.  But, the facts are that cooking smells are generally a positive scent.

Other times, the agent will put some potpourri to warn on the stove or placed strategically throughout the house.

Nice, but what are they hiding?  Pet odors, stale cooking smells, cigar smoke, or even a mold problem?  This tactic is modestly deceptive because the family will have to deal with these odor issue after they move in … when it is too late to reconsider.

There are great reasons to bring in a professional to remove odors from a house for sale.  First, is the importance of that first impression.  More than looking clean, the house should smell clean.  Years of living can produce that “Lived In Smell” that is actually a film (biofilm) that coats every surface.  We could compare the biofilm to a house with dirty windows.  If you could see the film in a used home, you would want to clean it before others did.

So, carpet cleaning and new paint may not be enough. Yes, do these things as needed, but get rid of the odors.  The price of a odor removal and sanitizing process may add thousands of dollars to the sale of your real estate and greatly reduce its time on the market.

Second, odor treatments, like ozone or oxidizer spray treatment, are eco-friendly processes that destroy other problem issues including, germs, pollen, mold, and pollution.

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